ABOUT US

Tu Tiki’s work sits at the intersection of two critical global challenges: the growing plastic pollution crisis and the fashion industry’s enormous consumption of raw materials. By transforming discarded plastic into performance apparel, Tu Tiki aims to turn one problem into a resource for solving the other.

At the heart of Tu Tiki’s approach is a simple but powerful idea: cleaning up the planet starts with creating demand for the waste we’ve already produced.

“Plastic pollution isn’t just a cleanup problem — it’s an economic one,” says Tatiana Heckles, founder of Tu Tiki. “Waste gets collected when it has value. By turning discarded plastic bottles into performance fabric, we’re helping create demand for that waste — and building an economy that rewards cleanup.”

This philosophy comes to life through Tu Tiki’s SUPcycled™ sportswear, high-performance activewear made from fibers created by recycling post-consumer plastic bottles. Each garment transforms 10–20 single-use plastic bottles into athletic fabric, helping keep plastic waste out of landfills, rivers, and beaches while giving it a new life as functional apparel.

But Tu Tiki goes beyond materials. The brand’s signature prints make plastic pollution impossible to ignore. Every design is a creative rendering of plastic trash — bottles, bags, straws, and other single-use items — turning the symbols of a broken recycling system into bold visual statements.

To be SUPcycled™, a garment must meet two conditions:

• Made from single-use plastic waste
• Printed with bold designs inspired by the trash itself

The result is apparel that transforms waste into material, message, and market value.

What was once waste becomes something visible, wearable, and powerful.

“Cleaning up the planet starts with creating a need for the waste we’ve already produced,” Heckles says. “By turning discarded plastic into performance fabric — and single-use plastics into design inspiration — we’re not just preventing pollution. We’re helping shift how people think about waste, value, and responsibility.”

More than a sportswear brand, Tu Tiki is building a growing community of “SUPcyclers” — people who believe that what we wear can reflect the values we stand for. By transforming plastic pollution into visible design, Tu Tiki invites customers to participate in a circular economy where waste becomes a resource and fashion becomes a platform for environmental action.